An oft-overlooked dimension of content on ecommerce is sites is how it can built trust enough in visitors to make them feel comfortable pulling out their credit cards. The ultimate trust issue in ecommerce is that the product isn’t really what the visitor wants, that when it finally arrives it won’t be quite what you had in mind. Detailed information about the item goes a long way to assuaging those fears.
* Search engine traffic. Certainly there have been numerous times when you’ve searched on a product or book name and Amazon was one of the first results. How often do you see Overstock.com or BarnesandNoble.com appear? How could they? They don’t have anywhere near as much text for a search engine to base its listing on.
* Reduced advertising expenditures. Overstock.com has launched a relatively massive (for the web world) television advertising campaign along with a significant web advertising campaign. It’s even followed through on the campaign with a lot of truly great bargains. Yet Amazon.com is still number-one in ecommerce and has not felt the need to make a big splash on offline media in quite a while.
local online marketing